ANJ
T'as vu, t'as perdu
Inventing a hip hop artist to raise awareness campaign about the risks of sports betting.
Communication
Strategic challenges:
Raising young people's awareness of the risks of sports betting during the Football World Cup 2022.
Response:
We hijacked the betters' codes with a track, “T'as vu, t'as perdu”, broadcast on streaming platforms and accompanied by : - a video clip - a DOOH campaign featuring high-impact punchlines (Châtelet & Snapchat) - an influencer campaign
The case in video :
