Customers use both sides of their brains. So do we.
We design cultural innovation to create value, build credibility, and engage the rational, left brain.
We create bold communication to spark conversations and speak to the right, emotional brain.
Philosophy
We provide strategic, creative, and executional expertise to companies looking to innovate within or beyond their category. We help them test self-sustaining concepts that can strengthen their value proposition, amplify their impact, drive revenue, and extend their longevity.
Self-sustaining? Yes. We aim for ideas that sharpen business models and unlock new revenue streams.
We’re not here to help Babybel develop new flavors, EDF invent new batteries, or Adidas engineer a next-gen sole. But we can help these brands rethink their positioning, explore new uses, expand their core business, and develop meaningful extensions, ensuring their cultural relevance today and their place in tomorrow’s market.
Process
Our approach is built on two pillars: identifying emerging trends and conducting an in-depth analysis of real-world conditions. We bridge these two dimensions to design innovations in services, experiences, products, and business models.
1) Signal Detection: We capture cultural and behavioral trends before they become mainstream.
2) Field Immersion: We confront these trends with the real-life experiences of your customers and users.
3) Targeted Design: We transform these insights into concrete solutions—products, UX journeys, programs, and sustainable business model transformations.
4) Agile Prototyping: We quickly test concepts to validate their relevance and commercial viability.
We make innovation tangible and accessible while minimizing the burden on your teams.
Every innovation must meet three essential criteria: it must be culturally relevant, commercially viable, and create value for your end users.
Bold advertising
Brands don’t need to overspend, they need to own their uniqueness.
Success comes from proprietary communication that breaks free from clichés and predictable industry shortcuts. We believe in singularity and extreme consistency, from high-funnel aspirational messaging to low-funnel, sales-driven activation.