1664
À la French
Developing a brand platform with a strong laddering effect; the brand help artists… who help the brand.
Strategic challenges:
In a fiercely competitive environment, energized by the novelty effect of craft beers, how can we restore modernity, brand love and growth to an iconic beer?
Response:
By creating strong visuals that star the waiters and waitresses of trendy bars, by opening an ephemeral venue dedicated to young French creation, and by entrusting 16 emerging artists with the renewal of our brand codes.
Le case en video :
Praesent in tempus dui. Aenean scelerisque massa urna, ut pharetra mi lacinia ut. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc risus urna, varius sit amet rutrum at, fringilla eget nibh. Mauris volutpat ultrices egestas. Nullam vitae lorem nibh. Vestibulum sed quam sagittis, tristique leo ut, lacinia metus. Integer fermentum sem egestas mauris pulvinar, ut molestie arcu mollis. Suspendisse tortor nulla, sodales non felis sit amet.
