INSULA ORCHESTRA
Beethoven Wars
Bringing the younger generation closer to classical music by entering their favorite music streaming platform to promote a unique concert blending Beethoven and manga.
By hacking the platform: the trailers were divided into 7.9-second segments. The trailers were then published on the Spotify account of the Insula Orchestra.
To give visibility to this playlist, we revamped traditional event posters by turning 'Spotify codes' into true illustrations inspired by the manga universe.
Three posters, three Spotify codes, and three trailers were revealed in the Paris metro, bringing Beethoven's work back to the top of the charts.
The result? Over 13,000 people visited the Instagram page of the Insula Orchestra, and more than 160,000 people watched the entire video.
In total, the campaign generated 1,000,000 impressions, allowing the event to reach a young audience and benefit from better media coverage.
