La Bête
La Bête reveals itself
A domino effect: create a hot sauce / to turn a beer into a cocktail / to make it more attractive to those who really have influence (bartenders) / to penetrate a saturated market.
Strategic challenges:
In an ultra-competitive market, how to make a previously niche beer stand out among 18-30 year-olds?
Response:
Create an immersive and affinity-driven universe, taking the experience beyond simple storytelling with an innovative consumption ritual in the form of a product innovation to create multisensory activations.
La Bête asserts itself with an omnichannel campaign (billboards, social media, press, ambassador program, CHR activations), but above all through exclusive experiences with the Full Moon parties, a monthly event held in hundreds of venues, immersing consumers in a mystical and immersive universe.
To go further and firmly anchor La Bête in everyday use, we created 'La Morsure', a signature hot sauce developed with a culinary studio. Inspired by the Mexican Michelada, this ritual turns the tasting into a sensory experience: a glass with a chili-coated rim that electrifies the tasting.
By integrating a unique ritual and transforming every touchpoint into a true experience, La Bête is not just seen, it is lived.
