Babybel
Babybel Roblox
Strategic challenges:
How can Babybel reach families, raise children's awareness about balanced nutrition, and highlight its nutritional qualities?
Response:
By creating a free-to-play video game on the Roblox platform, an immersive experience that raises awareness about "eating well" in a fun and engaging way.
Le case en video :
In this game, players explore an enchanting world where the "milk river" symbolizes the brand's nutritional values. A threat disrupts this natural balance, and it's up to the players to restore "the power of good" with the help of collectible Babybel mini-heroes.
The game world is divided into fantastic realms inspired by food groups: Cheesy Village (dairy products), Fruitland (fruits), and Cereal Kingdom (cereals), allowing players to discover, in an interactive and fun way, the components of a balanced snack.
With this initiative, Babybel is adopting an innovative awareness approach while aligning with the cultural codes of younger generations and their preferred platforms. An experience that captures children’s attention while sustainably and engagingly enhancing the brand’s image.
