EDF
Demain Football Club
Give meaning to the partnership between EDF and the French Football Federation by supporting the energy transition of amateur clubs.
Strategic challenges:
Faced with new competition from emerging energy players, EDF, a heritage brand, needs to rethink its cultural perception, particularly among 18-35 year olds. How can it use its sponsorship of French football for a concrete and impactful commitment with purpose?
Response:
Sponsoring a team or players is great, but how can we go further? By sponsoring a commitment! That of a program designed to promote a more responsible and energy-efficient football, created for the occasion: Demain FC.
An innovative game plan that gives a voice to amateur clubs, true agents of change, and amplifies their voice through the players of the French National Teams.
And a concrete impact on 250 clubs that joined the program from the very first call for applications, benefiting from practical tools and educational content to take action starting today.
A symbolic and culturally strong launch through the transformation of the center circle (turned into a nod to the Demain FC logo) at the kickoff of a Coupe de France match (Le Mans-Paris SG).
A unique temporary setup in France.
