EDF
Demain FC
Developing a long lasting program enabling local football clubs to commit to a greener future.
Strategic challenges:
How do you differentiate EDF from other partners of the French Football Federation, by promoting the company's know-how?
Response:
Give meaning to the partnership between EDF and the French Football Federation by supporting the energy transition of amateur clubs as part of a grassroots movement in French federal soccer: the Demain Football Club.
Le case en video :
To launch the program to the general public, Homerun turned the lines of the center circle at kick-off into the arrows of the Demain FC symbol. An ephemeral device unique in France.
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