Babybel
Pokemon collaboration
Babybel teams up with Pokémon’s iconic characters for limited-edition packs.
Innovation
Strategic challenges:
Babybel’s sales are declining, particularly among its main target of households with children. In this context, the brand is reworking its identity to focus more on parents than on kids: modernizing its visual guidelines, redesigning its mascots, and refining its tone of voice. How can Babybel be positioned as a premium product for grown-ups?
Response:
An ambitious activation strategy, leveraging an iconic license, that will position Babybel as a premium brand and drive purchase impulse among adults.
