VITALITY
Alternate Experience
Communication
Strategic challenges:
How do you launch an alternative jersey aimed at a more lifestyle-oriented target audience when you are France's leading esports team?
Response:
A 360° campaign that imagines an “alternative” Paris.
An activation ranging from influencer marketing, filter and social media content to event and e-shop activation, which led to the best product launch ever for an alternative product and created hype within the community.
