Paris SO Cœur
Paris SO Cœur
Rethinking the identity of a historic women’s club, GPSO 92 Issy, to reaffirm its ambitions of performance and empowerment.
Communication
Strategic challenges:
Reinventing the club’s identity while meeting two key requirements: preserving the ‘Seine Ouest’ (SO) anchoring and keeping the Owl, the club’s historic symbol.
Response:
A name, Paris SO Cœur, that allows the club to assert its belonging to the capital, an international point of reference, but above all to express its mission. As a 100% women’s club since its creation, everything is designed to foster the practice of football for all women, from high-level performance to recreational play. A crest, reflecting this new name, that brings back the club’s historic emblem: the owl, inherited from its foundation in 1997 by players of Peruvian origin.
