The Laughing Cow
Nintendo Super Mario collaboration
La Vache qui rit® has teamed up with Nintendo for limited edition Super Mario, with fun packaging featuring the colors of the iconic characters.
Innovation
Strategic challenges:
To appeal to both children and adults, La Vache Qui Rit is teaming up with Super Mario for a playful and colorful collaboration.
Response:
In March 2024, we kicked off a vibrant campaign featuring limited-edition Super Mario packaging, eye-catching in-store displays, and an immersive digital experience, delighting both kids and nostalgic fans alike!
