French Paralympic and Sports Committee
Paralympic Day 2025
Creation and orchestration of the 360° communication campaign for Paralympic Day
Strategic challenges:
One year after Paris 2024, how to promote Paralympic Day 2025 to help the public discover the sports, highlight the athletes, and showcase Paralympic values?
Response:
By creating a strong visual identity and a wide range of content around one simple idea: let’s celebrate Paralympic Day as a major inclusive and popular festival.
HOMERUN designed the visual identity of Paralympic Day 2025, inspired by the visual universe of the Paris 2024 Games as well as music festivals.
The objective: to create a unique identity that conveys the energy of a popular and inclusive celebration, while building on the legacy of Paris 2024.
To promote and bring the event to life, HOMERUN created a series of static and motion contents, broadcast on social media, DOOH, and in the press with Le Parisien and L’Équipe.
