CORUM L'Épargne
We take care of it
for you
Make saving money less daunting so that it becomes second nature, not a chore.
Communication
Strategic challenges:
In a climate of uncertainty, how can you establish a new tone of voice and develop brand awareness?
Response:
By adopting a refreshing and guilt-free approach to saving, focused on the reality of everyday life for the French people: it’s not the desire to save that’s lacking, but the time to manage it.
A series of films showing how saving is simple and accessible, even when you don't have the time.
Medley
The campaign can also be found in print in newspapers, the metro, and even at the airport.
