FFF
Bleu Collectif
A platform uniting the French men's, women's, and Olympic teams under a single banner to rekindle a collective spirit capable of bringing the French people together in a time of societal uncertainty.
Strategic challenges:
The year 2024 marks a turning point for French football with three major competitions: the French men's team plays a leading role in Euro 2024, while Paris hosts the Olympic and Paralympic Games a few weeks later. What common value is shared by the different French teams (men's, women's, Olympic, and blind football…)?
Response:
Rather than considering them separately, the French Football Federation (FFF) has chosen to unite them under a single banner: Bleu Collectif. A powerful statement that makes football a driving force for national cohesion.
Bleu Collectif is more than a slogan, it’s a rallying cry. A response to the prevailing gloom, a symbol of unity that goes beyond sports.
A united collective, where every player proudly wears the same colors.
A locally rooted football, bringing together clubs, players, and supporters around shared values.
A national momentum, where each match becomes an opportunity to celebrate together and reaffirm what unites us.
With Bleu Collectif, French football reinvents itself as a symbol of unity—because when the Bleus play, all of France resonates.